Free GEO Audit

How ready are you for generative engine optimization? The Gerush GEO audit measures how well ChatGPT, Perplexity, and Google AI recommend your brand — and gives you a GEO score, the evidence behind it, and a prioritized action plan. It takes minutes, and your first audit is free.

What Is a GEO Audit?

A GEO audit (generative engine optimization audit) assesses how visible and recommendable your brand is inside AI-generated answers. Traditional audits look at technical SEO, rankings, and backlinks. A GEO audit looks at something more direct: when AI engines answer questions in your category, do they mention you, recommend you, and cite you?

A complete GEO audit covers four dimensions:

1. AI visibility — are you mentioned, recommended, or cited across ChatGPT, Perplexity, and Google AI?
2. Entity clarity — do the engines recognize who you are, what you sell, and how you differ?
3. Content fitness — do your pages answer the questions buyers actually ask AI?
4. Corroboration — do independent, credible sources describe you in ways the engines trust?

Why Run a GEO Audit

GEO is the fastest-growing optimization discipline because it targets where buyers actually are. Running an audit tells you three things you can't learn any other way:

• Where you stand today. A baseline GEO score per platform, before you change anything.
• Why you're losing. The exact competitors AI recommends instead of you, and the sources behind those recommendations.
• What to fix first. A prioritized list of changes — content, schema, third-party placements — ordered by expected impact.

Without an audit, "we should do GEO" is a wish. With one, it's a roadmap.

How the Free GEO Audit Works

The Gerush audit runs the same methodology as our paid platform, so you can trust the baseline:

1. Add your brand and category. Enter your domain, and optionally your competitors.
2. We build your question set. Real buying questions your customers would ask AI — recommendations, comparisons, and decision questions.
3. We ask the engines. ChatGPT, Perplexity, and Google AI answer with live web browsing.
4. We grade every answer. Mention, recommendation, or citation per question per platform, with the raw answers captured.
5. We score your GEO. An overall generative engine optimization score, a per-platform breakdown, and a gap report.

Understanding Your GEO Score

Your score puts a number on the four levels of AI visibility:

The score matters less than the movement. Run the same audit monthly and watch your AI visibility climb as you execute the plan.

What a Good GEO Audit Includes

Beware of "GEO audits" that are just keyword reports wearing a new name. A real audit:

• Asks the real engines. Not a simulation from keyword data.
• Shows raw answers. A score without the answer behind it is unverifiable.
• Grades mention vs recommendation vs citation. Three different outcomes with three different fixes.
• Includes an action plan. Findings without priorities don't change anything.
• Re-tests on a schedule. One audit is a snapshot; the trend is the product.

Compare tools across the category in our GEO tools guide and AI SEO tools comparison.

How to Use Your GEO Audit Results

After your first audit, work the report in order:

1. Read the answers. What do ChatGPT, Perplexity, and Google AI actually say about your brand? Start there — it's your ground truth.
2. Chase your invisible questions. Which key questions answer with competitors and never name you? Fix those first.
3. Trace the sources. Why does the model trust your competitor? Comparison roundups, review sites, directories — the source is your placement target. This is the core of generative search optimization.
4. Fix content and entity. Make your pages answer the questions directly and add the structured data the engines expect. See AI SEO and the AI search optimization guide.
5. Re-audit in 30 days. Prove the movement and compound the wins.

Start Your Free GEO Audit

Get your generative engine optimization baseline today. Run the same questions ChatGPT, Perplexity, and Google AI answer about your brand — and see the score, the evidence, and the plan.

Run your free GEO audit → — no credit card required.

GEO Audit FAQ

Is a GEO audit the same as a technical SEO audit? No. A technical SEO audit checks crawlability, speed, and structured data. A GEO audit checks whether AI engines actually mention, recommend, and cite you in their answers. Technical health is one small input; the real signal is what the engines say.

How is a GEO score different from a visibility score? They're close cousins. A GEO score weights recommendations and citations most heavily, because those are what actually convert inside AI answers. The AI visibility checker gives you the same measurement with a visibility framing.

Can I audit competitors too? Yes. Add competitors and the report shows who the engines recommend instead of you — and the sources behind those recommendations. That gap is the fastest route to winning placements.

How often should I run a GEO audit? Monthly is ideal. Answers shift as models update, content changes, and competitors publish. A monthly re-audit turns GEO from a one-time score into a compounding program.