Free AI Visibility Checker

Are you visible when AI answers your customers' questions? The Gerush AI visibility checker runs real buying questions through ChatGPT, Perplexity, and Google AI — then tells you whether your brand was mentioned, recommended, or cited. It takes minutes, and you get a score you can act on.

What Is an AI Visibility Checker?

An AI visibility checker is a tool that measures whether AI-powered answer engines mention your brand when users ask questions in your category. It is the AI-search equivalent of a keyword rank tracker: instead of telling you your position in a list of blue links, it tells you how often — and how prominently — your brand appears inside AI-generated answers.

A good checker does four things:

1. Asks real questions. It queries ChatGPT, Perplexity, and Google AI with the actual buying questions your customers type, not generic brand queries.
2. Records the answer. It captures what the AI said verbatim, including whether your brand was mentioned and whether your site was cited as a source.
3. Scores your visibility. It turns raw answers into a score you can compare across platforms and over time.
4. Shows the gap. It reveals which competitors the AI recommends instead of you — and why.

That last point is the whole point. You cannot fix a visibility problem you cannot see.

Why AI Visibility Matters

Most businesses still measure only Google rankings. But the research journey has changed: a growing share of high-intent buyers ask ChatGPT, Perplexity, or Google AI "which is the best X?" and trust the one answer they get back. If the AI names your competitor and not you, that buyer never reaches your site.

Three things make AI visibility the metric to watch:

• One answer, not ten. On Google, ten results each earn clicks. In AI search, the model writes one answer and names the brands it trusts. Being left out is absolute.
• Trust is transferred. People rarely verify an AI answer by clicking through. The recommendation itself carries the conversion.
• It compounds. Brands that appear today get cited again tomorrow, building a cycle that is hard to break once it starts.

How the AI Visibility Checker Works

Gerush automates the check so you are not manually asking and copy-pasting answers:

1. Tell us your brand and category. We take your domain and, optionally, your target category.
2. We generate real buying questions. Questions your customers would actually ask an AI assistant before buying.
3. We ask the engines. ChatGPT, Perplexity, and Google AI each answer your questions.
4. We score the answers. For each question we record: was your brand mentioned? recommended? was your site cited?
5. You get a report. An AI visibility score per platform, the exact answers, and a prioritized action plan for the gaps.

What Your AI Visibility Score Means

Your score reflects how consistently AI engines surface you. Think of it in four bands:

• Not mentioned. The AI answers your category's questions and never names you. This is the biggest and most common gap — and the most fixable.
• Mentioned. The AI knows you exist but does not recommend you. You have entity recognition but not conviction.
• Recommended. The AI names you as a good option. This is where visibility starts converting.
• Cited. Your site is listed as a source for the answer. Citations build durable trust and are the strongest signal of all.

The goal of AI visibility optimization is to move every category question up these bands.

What Makes a Good AI Visibility Tool

Not every "AI visibility" tool is equal. Before you pick one — or before you trust a free checker — check that it:

• Asks the real engines. If a tool simulates visibility from keyword data, it is an SEO tool wearing a costume. Real engines only.
• Distinguishes mention, recommendation, and citation. They are three different outcomes with three different fixes.
• Shows raw answers. A score without the answer behind it is a vanity number. You need to read what the AI actually said.
• Uses real buying questions. Category questions, not "Gerush" queries.
• Re-tests on a schedule. AI visibility changes monthly. One check is a snapshot, not a trend.

If you are evaluating the broader market, see our comparison of AI SEO tools and GEO tools.

How to Use Your AI Visibility Report

A checker is only useful if you act on it. After your first check, work through the report in order:

1. Read the gaps. Which questions name your competitor and not you? Those are your highest-intent opportunities.
2. Find the reason. Is the competitor cited from a comparison article? A review site? Their own page? The source tells you where to win.
3. Fix your content. Make your key pages answer the exact questions — clear headings, direct claims, FAQ blocks. This is the heart of AI SEO.
4. Earn corroboration. AI engines trust third-party sources. Get into comparison roundups, directories, and review sites in your niche.
5. Re-check in 30 days. Run the same questions again and watch your AI visibility score trend upward.

Start Your Free AI Visibility Check

Your first check is free. Get a baseline today: run your brand's real questions through ChatGPT, Perplexity, and Google AI and see exactly where you stand — mentioned, recommended, cited, or invisible.

Run your free AI visibility check → — no credit card required.