AI Visibility Audit: Step-by-Step Guide

An AI visibility audit reveals how AI search engines see your brand — and why they might recommend competitors over you. Here's how to do it.

What is an AI Visibility Audit?

An AI visibility audit is a systematic analysis of:

1. How often AI mentions your brand
2. Which sources AI cites for your category
3. Why competitors are recommended over you
4. What technical gaps prevent AI from understanding your brand

How to Run an AI Visibility Audit

Step 1: Define Your Questions

List 10-15 buying questions your customers ask:

• "Best [your category] tools"
• "[Your brand] alternatives"
• "[Your brand] vs [competitor]"
• "Is [your brand] safe?"
• "[Your brand] pricing"

Step 2: Test Each Question

Ask each question to:

• ChatGPT (GPT-4o)
• Perplexity
• Google AI Overviews

Record:

• Is your brand mentioned?
• Is your brand recommended?
• What sources does AI cite?

Step 3: Analyze Results

Calculate your scores:

• Mention Rate = Times mentioned / Total questions
• Recommendation Rate = Times recommended / Total questions
• Citation Rate = Times cited / Total questions

Step 4: Identify Gaps

For each question where you're NOT recommended:

• Who IS recommended?
• What sources does AI cite?
• What do they have that you don't?

What an AI Visibility Audit Reveals

Technical Gaps

• Missing Schema markup
• robots.txt blocking AI crawlers
• Poor page structure
• Slow load times

Content Gaps

• No comparison pages
• No FAQ pages
• No structured pricing
• Thin content on key pages

Authority Gaps

• No G2/Capterra presence
• No Reddit discussions
• No editorial coverage
• Weak backlink profile

Free AI Visibility Audit

Run a free audit with Gerush:

1. Enter your domain
2. System runs 15 questions × 3 AI models
3. Get your scores in 2 minutes
4. See exactly where you're losing to competitors

After the Audit: Action Plan

Priority 1: Technical Fixes (Week 1)

• Add Schema markup
• Fix robots.txt
• Create llms.txt

Priority 2: Content Creation (Week 2-3)

• Create comparison pages
• Build FAQ pages
• Add structured pricing

Priority 3: Authority Building (Week 4-6)

• Get G2 reviews
• Participate in Reddit
• Submit to editorial lists

Priority 4: Monitoring (Ongoing)

• Track weekly changes
• Re-test monthly
• Adjust strategy

Start Your Audit Today

The first step to improving AI visibility is knowing where you stand.

Run a free AI visibility audit now and get your baseline score.